Hello 👋 I’m Pedro
Product Design Leader | Enterprise Growth & Scalable Systems | B2B SaaS & Fintech | Driving Measurable Impact
About
I design complex digital systems that drive measurable business impact.
Over the past 16+ years, I have led product and design initiatives across global enterprises including BBVA, Telefónica, CARTO, and Moeve — transforming ambiguity into scalable platforms used by thousands of professionals and customers across multiple markets.
My work sits at the intersection of systems thinking, product strategy, and execution. I focus on:
• Driving growth through behavior-informed product design
• Structuring scalable product ecosystems via design systems and governance
• Simplifying high-complexity B2B workflows
• Reducing time-to-market through validated discovery and rapid prototyping
• Structuring scalable product ecosystems via design systems and governance
• Simplifying high-complexity B2B workflows
• Reducing time-to-market through validated discovery and rapid prototyping
Selected impact highlights:
• +57% monthly revenue growth in SME banking
• +145% increase in transaction volume
• 69% retention in fintech gamification initiative (vs 28% previous benchmark)
• 83% design system adoption across product teams
• MVP delivery in 4 months for global enterprise rollout
• +145% increase in transaction volume
• 69% retention in fintech gamification initiative (vs 28% previous benchmark)
• 83% design system adoption across product teams
• MVP delivery in 4 months for global enterprise rollout
I lead through clarity, measurable outcomes, and strong cross-functional collaboration with Product, Engineering, Data and Business stakeholders.
Currently open to senior and principal-level roles in enterprise SaaS, fintech and system-scale environments.
Contact
pedro.albuquerque@gmail.com
+34 630 116 022
pedro.albuquerque@gmail.com
+34 630 116 022
Feature Projects
MOEVE Energy Management System (Enterprise B2B Platform)
Led UX architecture for a complex Energy Management System serving large industrial clients.
Designed high-complexity, rule-based workflows and a visual drag-and-drop interface for asset configuration. Structured the integration of an AI-assisted conversational layer to improve discoverability and reduce cognitive load in data-heavy environments.
Impact:
• Increased workflow clarity and task completion efficiency
• Reduced friction in multi-step configuration processes
• Established scalable UX foundations for future platform evolution
• Increased workflow clarity and task completion efficiency
• Reduced friction in multi-step configuration processes
• Established scalable UX foundations for future platform evolution
Led the end-to-end creation and governance model of CARTO’s Design System, enabling multi-product scalability.
Established token architecture, component library, and cross-functional alignment between design and engineering.
Impact:
• 83% component adoption across teams
• 93% API reuse
• Accelerated feature delivery cycles
• Increased product consistency across verticals
• 83% component adoption across teams
• 93% API reuse
• Accelerated feature delivery cycles
• Increased product consistency across verticals
Defined UX and interaction strategy for a gamified financial education and credit onboarding experience targeting young users.
Applied behavioral design principles and progressive engagement mechanics to increase retention and product usage.
Impact:
• 69% retention rate (vs 28% previous benchmark)
• 1.46M logins
• Significant reduction in churn
• 69% retention rate (vs 28% previous benchmark)
• 1.46M logins
• Significant reduction in churn
Co-led the design of a scalable SME mobile banking platform across multiple Latam markets.
Unified fragmented country experiences into a single mobile-first ecosystem focused on financial control and operational clarity.
Impact:
• +37,000 new customers per month
• +57% monthly revenue growth
• +145% increase in transaction volume
• 4.9 App Store rating
• +37,000 new customers per month
• +57% monthly revenue growth
• +145% increase in transaction volume
• 4.9 App Store rating
Led UX for Telefónica’s multi-market Cloud services platform across Spain, Latam, UK and Germany.
Structured service management workflows and integrated third-party providers into a unified enterprise SaaS experience.
Impact:
• Cross-market UX consistency
• Improved service discoverability
• Scalable architecture for digital service expansion
• Improved service discoverability
• Scalable architecture for digital service expansion
Led discovery-to-launch process for a real-time fleet management platform.
Delivered dashboard architecture, validated workflows, and structured a prioritized roadmap based on user research and testing.
Impact:
• 86 validated user stories
• Accelerated roadmap clarity
• Increased executive visibility of UX value
• Accelerated roadmap clarity
• Increased executive visibility of UX value
Partnered with research teams to redefine the linear TV consumption experience.
Developed conceptual interaction models and navigation systems for the next generation TV guide experience.
Impact:
• Strategic innovation concept influencing long-term product vision
• Improved content discovery logic
• Strategic innovation concept influencing long-term product vision
• Improved content discovery logic
Work Experience
2026 — Quotidiano Studio, Founder & Product Design Lead
Independent practice focused on enterprise product ecosystems, scalable UX infrastructure, and growth-oriented product strategy.
Partnering with organizations to structure complex systems and drive measurable outcomes across B2B SaaS and fintech environments.
2025 — Garaje de Ideas, Design Lead (Enterprise Platform – Moeve)
Led UX strategy and system architecture for a complex Energy Management System serving industrial clients.
Focused on workflow simplification, scalable interaction models, and AI-assisted enterprise experiences.
2022–2024 — CARTO, Head of Design
Led design strategy and product infrastructure across multi-product geospatial analytics platform.
Established scalable design system governance and aligned cross-functional product teams.
2018–2022 — BBVA, Global Senior Design Lead
Led global SME mobile banking initiatives across multiple markets.
Focused on scalable fintech growth, behavioral product design, and measurable impact.
2015–2018 — Telefónica Tech, Global Design Lead (Cloud & B2B Platforms)
Skills
Enterprise Product Strategy • Growth & Retention Optimization • Design Systems & Product Infrastructure • Complex Workflow Architecture • B2B SaaS Product Design • Fintech Product Design • Behavioral Product Design • Cross-functional Leadership • Product Discovery & Validation • UX Architecture • Scalable Platform Design • AI-assisted Workflow Integration
Languages
English • Spanish • Portuguese
Tools & Methods
Figma • Design Systems Architecture • Component Libraries & Token Systems • Storybook • User Interviews • Usability Testing • Journey Mapping • Behavioral Design Frameworks • Design Sprints • Agile & Scrum • Analytics & KPI-driven • Iteration • AI-assisted Prototyping • Prompt Structuring for UX Exploration
Education & Certification
2024
Oracle SQL Developer
CAS Training, Spain
Oracle SQL Developer
CAS Training, Spain
AWS Data Engineer
Global Knowledge Training, Spain
Global Knowledge Training, Spain
2023
UX Management: Strategy and Tactics
Interaction Design Foundation, Madrid, Spain
UX Management: Strategy and Tactics
Interaction Design Foundation, Madrid, Spain
Figma Academy 2.0
Dive
Dive
2018
Advanced Service Design
in-moción, Spain
Advanced Service Design
in-moción, Spain
2017
UX Research
UXER by Sngular, Spain
UX Research
UXER by Sngular, Spain
2012
Design Thinking
Panamericana School of Arts & Design, Brazil
Design Thinking
Panamericana School of Arts & Design, Brazil
2011
Web Development
Alura, Brazil
Web Development
Alura, Brazil
2001 — 2005
BA Social Communications - Advertising & Journalism
College Institute of Brasília, Brazil\
BA Social Communications - Advertising & Journalism
College Institute of Brasília, Brazil\
2001
Digital Design
SENAC, Brazil
Digital Design
SENAC, Brazil