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I design how people decide inside complex systems.

Practice

Interaction & service design, design systems, AI interfaces

Led design at

Moeve, CARTO, BBVA, Telefónica

Experience

16+ years in product design, leading teams since 2015

Now

Designing Desenhando Confiança, a book on trust published as a website

Selected work

03 cases

Now

In progress
Freelance · Quotidiano Studio

Desenhando Confiança

Daniel Souza’s book on how trust gets designed into systems and institutions, with chapters on verifiability and on the AI agents that act on our behalf. It is being written in public, as a website, and I design the site, its editorial system and the graphics while the text is still moving.

Read the work in progress →

Explorations

Product briefs

Product briefs from UEFA, Globant, VML, Factorial and Foundernest, which I explored on my own through Quotidiano Studio.

01Factorial — Automating access to apps when people join a companyA B2B tool that gives each role the right apps automatically as soon as HR assigns it.202502UEFA Gaming — A player profile that helps fans decideThe screen a fantasy-football manager opens before a transfer, and what it needs to show.202403Monee — Saving goals that feel like progressA mobile banking concept where savings goals sit next to the balance and the everyday transactions.202404Foundernest — Screening startups before there is data on themAn MVP concept that finds startups matching a VC's thesis in public sources, and gives scouts enough to decide whether to take the meeting.202105Consorcio Regional de Transportes de Madrid — Making Madrid's transport network easier to start usingA research and service design review of how tourists and commuters discover, buy and use public transport in Madrid, online and on the street.2018

Archive — Telefónica, 2011–2018

06 projects

Spiralis

Personal work
Ink on paper

Spiralis Albuca

Ink drawings made by hand, one line after another, on paper that does not forgive a wrong one. The Q that signs this site came out of this series.

See the series →
Spiralis Albuca